Project information

• Category: Exploratory Data Analysis
• Client: Cyclistic Bike Share
• Project date: 23 December, 2022
• Database: SQL Server 2019 (T-SQL)
• Visualization: Tableau Desktop Professional
• Other Tool(s): Excel 365, Tableau Prep
• Project URL: Link
• Project Report: Link

The stakeholders wanted me to find out how do annual members and casual riders use their services differently? The result of the analysis will be used to design a new marketing strategy to increase their profits by converting casual riders into annual members.